Enterprise software firm CRMNEXT has launched India’s first cloud-based digital CRM platform. The company provides commutable cloud CRM solutions. Nishant Singh, CEO, CRMNEXT said, “We believe technology plays a bigger role now than ever in connecting with the customer on a day-to-day basis. We also believe that the digital customer has taken control of the business and hugely influences process innovation. He expects a seamless transaction anywhere, anytime and anyhow.”
CRMNEXT already has existing customers in the financial services space, including banks like HDFC Bank, Axis Bank, ICICI Bank, and institutions like Max Life Insurance and Bajaj Auto Finance.