U.S. brands and properties captured 389.5 million total actions (likes, comments and shares) from Facebook posts. Powered by Shareablee data, the top brand on Facebook for each respective industry is shown in the ranking below.
Tasty (Media Publisher) was No. 1 in the ranking with 6.8 million actions. Tasty’s most-engaged videos generated more than 1 million actions and featured seafood, including Parchment baked Salmon 4 Ways and Grilled Shrimp Tacos with Creamy Cilantro Sauce.
WWE (Sports) ranked second with more than 3 million actions driven by posts featuring its new logos and a match between Dean Ambrose and Seth Rollins.
Starbucks (QSR) generated the most engagement per post with 225.8K actions in spite of only posting three times during the week. It’s most engaged post featured a poem about its Iced Coconut Milk Mocha Macchiato.
Lenovo (Consumer Electronics) generated the greatest week-over-week engagement improvement with 169,800 actions, a more than 700% increase compared with the week before. Its announcement of collaboration that will award $1 million generated more than 154,400 actions, 91% of its total engagement and 15x more actions than its next most-engaged post.